Component

Very High Quality

Good

Adequate (Pass)

Inadequate

Fail

A

B

C

D

F

CRITERIA

90% +

80-89%

70-79%

60-69%

0-59%

Ave Score

95

85

75

65

30

Organization and clarity 10%

Presentation is organized and well sequenced with smooth transitions. It previews, covers and develops main points.

Presentation is organized, slides are well sequenced and most transitions happen easily. It previews and covers main points.

Presentation inconsistent, with some parts well organized but others being rather disjointed.

Presentation is not well organized and the slide sequence does not help strengthen the argument.

Insufficient or no work.

Presentation Values 10%

Highly professional execution of the presentation on every level. Teamwork, where displayed, was strong. Transitions were seamless among the team.

Professional execution of the entire presentation. Teamwork, where displayed, showed preparation and skill. Transitions were smooth.

Average execution of the entire presentation. Teamwork was not consistent. Some transitions worked well, others did not.

One or more presenters lacked confidence or clarity. Teamwork, where displayed, appeared disjointed.

Insufficient or no presentation.

Content 25%

Content is relevant and well supported by details. Incorporates innovative insights.

Content is relevant and has basic supporting details.

Content is somewhat disjointed and lacks supporting details. Market research is basic.

Content is sufficient, but is missing some supporting details that could have helped to strengthen it. Little or no market research.

Insufficient or no work.

Issue and Solution Identification. 25%

Issue is clearly explained and a clear result of market research and insight. Solution is obvious, well thought through and meets all the identified needs from the issue.

Issue directly follows from market research and solution follows from the issue.

Link between issue and market research is tenuous. Solution only tenuously connected to the issue.

Issue poorly defined and unrelated to market research.

Proposed solution does not meet the needs of the issue.

Insufficient or no work.

Conclusion and Solution 15%

Conclusion and Solution are both clear, compelling, and supported by quality research and analysis. Includes a review of key points.

Conclusion is clear and supported by research and analysis. Solution includes a review of key points of how it relates to the research.

Conclusion was only partially supported by research and analysis, but Solution was not clear nor obvious.

Conclusion is not clear and did not seem to support the analysis or key points.

Insufficient or no conclusion.

Creative Output 15%

Creative output is on-brand, imaginative, professionally presented, consistent and aligned with the market analysis so that it would appeal to the target audience.

Creative output is imaginative but might be inconsistent, off-brand or not aligned to what would appeal to the target audience.

Creative output shows some imagination and thought but does not follow from market analysis of what would appeal to the target audience.

Creative output is basic, unimaginative, off-brand, inconsistent and/or not aligned with the market analysis.

Insufficient or no work.

Overall

A

B

C

D

F