Harvard University Crisis Management Plan Tuscaloosa Case Study
Question Description
In the current global climate of understanding the risks associated with travel and tourism, it is critical that tour operators, domestic and international, have a crisis management plan in place to effectively handle emergencies. All tourism companies should have a specific plan on the stages of what to do in the event of a crisis. From natural disasters to terrorism, tourists expect that the stakeholders of tourism, e.g., hotels, restaurants, tour operators, theme parks, etc., have a specific plan.
After reading the case study, Ready in Advance: The City of Tuscaloosas Response to the 4/27/11 Tornado (PDF)
Address the following:
- Explain the role of tourism in this case
- Who would be the representative for tourism in the City? How would the organizational structure be organized?
- What is missing from the city of Tuscaloosas Crisis Action Plan? Explain in detail.
- Who could represent tourism in the policy group?
- Did Tuscaloosa learn from this disaster? Be specific in what was learned, improved upon, etc.
- What recommendations do you have for the DMO in your Tuscaloosa? – detail all recommendations and explain in laypersons terms why you proposed such recommendations.
The paper is to be 4-6-pages double-spaced (not including reference page), Times New Roman, 12-pt font is to be used. You are to have 1 margins all around. You are to use at minimum, five external sources, of which two are to be from academic journals. MLA format should be used in this paper.
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