UCLA The Principles of Influence Sleeping Bad Habit Quick Campaign Essay
Question Description
BAD HABIT : SLEEPING
- think of a bad habit that is typical of many students (we chose sleeping)
- Then, develop a quick marcom campaign idea aimed at changing this habit
- Use one or more persuasion tools and provide justification why you think these tools in a campaign would be effective (6 tool/principles are below)
- 1-page limit
- Times New Roman font
6 Principles of Influence, are:
- Reciprocity;
- Commitment/consistency;
- Social proof;
- Authority;
- Liking;
- Scarcity.
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