St Cloud State University Wk 7 4Ps In Marketing Mix Essay
Question Description
Question 1: Reflect on the assigned ppt for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
- Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
- What is one of your favorite brands (why)? What is a brand you hate (why)?
Question 2: Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?
Question 1 should be 2 page paper and question 2 should be 1 page paper. Your paper should be in APA format (including Times New Roman with font size 12 and double spaced).APA formatting and citation should be used.
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