Ohio University Marketing Research Associations and Predictions Paper
Question Description
Locate the SPSS data file in the Assignments folder called LExperience Félicité. Last time, we analyzed the differences between the likely patrons and the unlikely patrons. This time, we are going to analyze what is associated with and predicts a persons likelihood to patronize the restaurant.
Using the variable likely, or How likely would it be for you to patronize this restaurant, the variable VLPatron, or Very Likely Patron, and SPSS, answer the following questions:
See Attachment please
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