PART 1—To prepare for this Assignment:

Review Case 3: Physician Care Services, Inc. from Week 5, and the Assignment you submitted at the end of that week.

Now, you will develop recommendations to improve productivity and patient satisfaction. Consider what you know of Lean Management and Six Sigma principles and practices. Based on this understanding, ask yourself: What would the president and medical director want to know before making any financial and organizational decisions?

The Assignment:

1. Based on the metrics you selected in Week 5, analyze opportunities for improvement using Lean Management and Six Sigma principles (2 pages).
2. Develop five measurable stretch goals (2 pages).
3. Create a presentation with speaker notes, 5–7 slides in length (200–400 words per slide), that defines a culture of accountability and quality excellence and recommends how to foster this in the emergency department.

PART 2—

• Select a data collection or reporting method used in health care marketing research and reflect on related ethical considerations.Post a cohesive response to the following:Analyze ethical considerations for the data collection or reporting method you selected. Then, recommend strategies to address unethical behaviors that may occur when using this method in health care marketing research. Defend or argue your recommendations. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources. (250 WORDS)

PART 3—Consider that you work in the health care marketing department of a major health care organization. The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to create and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges that may occur during data collection.

The Assignment

Using best practices of survey design, create a 15-question patient satisfaction survey.

Note: The survey questions must be closed ended.

Then, write 1–2 pages that address the following:

• Why did you write the particular questions that you wrote?
• How do you plan to administer the survey?
• What challenges do you anticipate during data collection and reporting?