Dalhousie University Service Marketing Essay
Question Description
READ ALL PRESENTATIONS FROM PROFESSOR
Please answer all three questions. 20 marks each.
Using external research will enhance your mark.
#1 How is marketing a service different than marketing a good?
#2 Name one organization known for its outstanding service. Why and how have they earned that reputation?
#3 What are the promotional/communication tools noted in our text? Describe.
When using them, how is it different promoting services rather than goods?
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