BUS 4476 TU Market Segmentation of American Honda Motor Vehicle Company Discussion
Question Description
You may use Company MarketLine reports for the following:
- Companys Industry Segments
- List of Competitors
- Product Categories
You may use Industry MarketLine reports for the following:
- Industry Definition
- Product Market Share or Market Segmentation
- Total Revenue
- Competitor Market Share
- CAGRs (compound annual growth rates)
- Five Forces Analysis
This represents 20% of the paper (see paper rubric). You may access the MarketLine reports via University Libraries:
Step 1: Access University Libraries
Step 2: Select Business Source Complete Enhanced Business Search Interface Database
Step 3: Select the Publications tab
Step 4: Select Business Source Premier
Step 5: Browse for Name of company or industry
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