University of Missouri Group Influences on Consumer Behavior Discussion
Question Description
Group Influences on Consumer Behavior
Consider at this point for this paper you are using a theoretical product or service. For your term project You will identifying a product or service an determine who your primary and secondary markets are. how will you define the groups that will influence the buying behaviors for your product? How will you communicate your message keeping in mind that you will target not only your actual consumer, but different influencing circles that may impact the purchase of your product? How will WOM affect this process? Will you use market mavens and e-influential to reach with your message? In your quest to get your message out to the correct targets will you have to treat this group differently? Consider the use of seeding in your attempt to get attention for your product, ask yourself if this process will work for your product or service? There is also the debate is influence marketing over used, and not “fake”. Use critical thinking in your response and approach from both a positive and negative impact perspective.
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