Alabama A & M University Marketing Plan of Great Wolf Resorts Holdings Inc MEMO

Question Description

Marketing Project Overview

The Marketing Project is intended to help you better understand how to develop a marketing plan. It will involve your collecting, analyzing and then submitting the information needed to complete this marketing plan in sequential memos. You will then use those memos as a foundation for the marketing plan.

Context
The context for your marketing plan will be the water park industry. You will need to delve into this industry using the resources provided. The goal upon completion of the assignment is not that you become an expert in water parks so much that you better understand “how” to develop a marketing plan. The “how” will work for any industry.

A report on the water park industry is available to you HERE . Additional research may be available from other library resources, trade associations, news reports, etc.

A recent report on the company, Great Wolf Resorts Holdings, Inc., is available to you HERE . Additional research is available from library resources and news reports, etc.

Instructions
Your marketing manager has tasked you with helping to develop a marketing plan for your waterpark company. The marketing plan HERE will serve as the format. An example using this format is provided in the Chapter 2 Appendix of the course textbook.

Use a business memo format for your response. A sample memo can be found HERE (Links to an external site.).

Marketing Memo 3

To: You

From: Your Manager

Date: Oct 25, 2020

Subject: Company Marketing Plan

You have been tasked with helping develop a marketing plan for the company, Great Wolf Resorts Holdings, Inc. Your efforts will continue to focus on components of the Situational Analysis, specifically the Internal Environment.

Find ten recent news articles about the company that discuss different topics. Give a one to two sentence summary of the news article. Include a reference section with citations in APA format with your memo. Also, include an appendix with screen shots of the news article information. This information will later be used to further develop the Situational Analysis.

Present the information in a table format like below.

	News Article Title	News Article Summary
1
2.
etc.

Next, review the company’s web presence and any other industry reports about the company you can find.

Based on your research about Great Wolf Resorts Holdings, Inc, identify and elaborate on five strengths of the company that that would help it be successful in the waterpark industry. Justify your reasoning for each.

Also, based on your research, identify and elaborate on five weaknesses of the company that that would challenge its ability to be successful in the waterpark industry. Justify your reasoning for each.

Your submission should be based on and supported by information from reliable sources (i.e., not based on your opinion). Include a reference section with citations in APA format with your memo. Also, include an appendix with screen shots of the information. This information will later be used to further develop the Situational Analysis.

Present the information in a table format like below.

	Strength	Justification
Strength 1
Strength 2
Strength 3
Strength 4
Strength 5
Weakness 1
Weakness 2
Weakness 3
Weakness 4
Weakness 5



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.