UCLA Coca Cola Steady Stream of New Products to Market for Competitiveness Discussion
Question Description
In 3 paragraphs please answer the following:
Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss coca-Cola’s history in light of the statement that ” generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?
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