Harvard University Danone Company Marketing Strategy Proposal

Question Description

(Great English is a must!! No grammar errors!)

(Paper with grammar errors or incoherent sentences won’t be accepted)

(1000 words, Double Spaced,Apa Format)

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Subject of the paper: Marketing Strategi Proposal. The company you will approach is Danone.

Requirement: Identify the business need you will address, segment the market, breaking down the market and identifying the subgroup(s) you will target o Describe your target customer, so that you understand how to provide unique value

Positioning

o Identify your value proposition, what is your unique product/service offer? o What Sustainable competitive advantage(s) are key to your organization? o How do you stand out from your (direct) competitors?

Use Perceptual Mapping techniques and research and validate the opportunities with potential clients
Set max. 5 measurable goals (SMART) for the short and medium term (1-3 years)
Use the Marketing Mix model to describe your proposal concerning product(s), pricing, distribution and promotion

Other information: Use Perceptual Mapping techniques and research and validate the opportunities with potential client, Set max. 5 measurable goals (SMART) for the short and medium term (1-3 years)

No plagiarism, No grammar errors

Format:

APA Format
No plagiarism is accepted
Only academic resources should be used, no older than 5 years old
Adhere to the requested number of words/pages
No Grammar errors ( refunds will be asked for incoherent/ full of grammar errors papers)

*** The work will be checked for plagiarism through Turnitin by the professor. It is essential for everything to be free of plagiarism otherwise sanctions will be imposed***

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Thank you for your support

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