MGT 201 SEU Marketing Management how Did Birkenstocks Become Fashionable Case Study
Question Description
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Leaning Outcomes:
- Ability to carry out objective and scientific analysis of consumers needs and wants (Lo 2.3)
- Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7)
- Ability to deliver and communicate marketing messages in coherent and professional manner (Lo 4.4)
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