• The Assignment must be submitted on Blackboard (WORD format only) via allocatedfolder.

• Assignments submitted through email will not be accepted.

• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

• Students must mention question number clearly in their answer.

• Late submission will NOT be accepted.

• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

• Submissions without this cover page will NOT be accepted.

Course Learning Outcomes-Covered

➢ Demonstrate a solid understanding of the concepts and models for making strategies to face challenges and improve the performance of technology based enterprises. (Lo 1.2)

Assignment 2 Marks: 5

As per your textbook-

‘..Timing can be crucial – a technology that is adopted earlier than others may reap self-reinforcing advantages such as greater funds to invest in improving the technology, greater availability of complementary goods, and less customer uncertainty.’

‘Entrants are often divided into three categories: first movers (or pioneers), which are the first to sell in a new product or service category: early followers (also called early leaders), which are early to the market but not first, and late entrants, which enter the market when or after the product begins to penetrate the mass market.’

With the help of conceptual knowledge from Chapter 5 – Timing of Entry of your Textbook and research of your own, answer the following questions.

Question 1-Write a short note (200-250 words) on a successful and an unsuccessful example of each–

(a) First Mover (b) Early Follower (c) Late Entrant. (3 Marks)

Question 2- Does being a Frist Mover in a market always yield undisputedly beneficial results. (300 -500 words)

Support your answer with valid points from the Textbook and other references.(2 Marks)

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.