Georgia State University Huawei Smartphone Sales & Marketing Case Study
Question Description
You are encouraged to choose one article that interests you related to international marketing in the recent news and business press (for example, The Wall Street Journal, The New York Times, Business Week, Financial Times, Forbes, Fortune, The Economist, Time, Newsweek, Harvard Business Review, or Advertising Age). It is not required that your current event relate to the chapter that is currently being discussed.
In the brief, summarize the article and identify the marketing outcome (for example, the success or failure of a new venture). You should also indicate how the underlying issue relates to international marketing (for example, what international marketing concepts explain the outcome) and include your own opinion on the issue (for example, what might the company have done differently). A complete citation for the article should be included. If you choose to cite sources other than the textbook and the primary article (though not required), you should cite them properly as well.
should be between 2 – 3 pages (no longer), double-spaced, 12-pt font, normal margins.
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