Promotions Evaluation – students are to evaluate the promotions for an WNBA or NFL team.

Promotions Evaluation Assignment & Discussion: Read everything before doing anything.

Written Guidelines: your paper should respond to all parts of the assignment, be typed double spaced, and uploaded on Canvas before class time during Week 11. Papers should not be turned in earlier than the due date. Report in your paper the WNBA or NFL game, date, time, opponent and score your selected team played against.

THE ASSIGNMENT:

Many fans rely heavily on sport web sites to gather information about their brand.

Visit a Web site of two WNBA or two NFL teams.

1. Evaluate the sites in terms of content, ease in navigation, links, aesthetics, relevance, timeliness, and overall presentation. Compare and contrast the quality of each site and determine if each meets the wants and needs of the targeted visitor.
2. Watch an entire contest (game) for one of the WNBA or NFL teams whose Web site (you) evaluated Answer the following question:

Has no in-person attendance (because of the pandemic) at sport contest resulted in symbolic promotions seen or hear that add value to the team and/or organizations’ brand? Explain.

Objective of the assignment: Students will use the information provided below to determine the quality of the Web sites and to see that the wants and needs of the visitors may vary depending on the organization.

Use these elements to help evaluate the web site content in question #1.

Dan Migala, publisher of The Migala Report and a regular contributor to Street & Smith’s SportsBusiness Journal, offered the following thoughts on six essential elements for any Web site:

1. “What’s New” section. Because a Web site thrives on newness, this section helps users immediately discover new information and ultimately increases the likelihood that they will visit the site more frequently.
2. Search engine or site map. A simple search engine allows users to type in a keyword to find information on things such as schedules or parking quickly and easily

3 Feedback mechanism. Consumers want to be heard Organizations such as the Buffalo Bills offer a customized menu that allows users to direct their feedback to a specific department—ticket sales, community relations, and so on. An automated response which lets users know that their sage has been received, is an excellent feature. Most important however, is the fact that the most successful sites read all of the feedback they receive and respond to it.

1. Phone numbers. Organizations should make sure not only that they list appropriate phone num berg—group sales, store, ticket hotline—on their sites, but also that they make them visible and easy to find because users are still likely to pick up the phone with a question.
2. Privacy policy. If a site asks visitors to volunteer information about who they are (and most Web sites do), it has become de rigueur to draft and display a privacy policy.
3. Simple traffic reports. The most successful commercial Web sites generate revenue from a variety of sources such as advertising. To generate advertising revenue consistently, a site must conduct and showcase research that allows prospective advertisers to both qualify and quantify an online ad buy (e.g., track page requests, unique visitors, time on-site, or orders).