George Washington Market Analysis of Household Cleaning Products Paper
Question Description
The product category of this project is household cleaning product (Formular 409 window/glass cleaner)
This project should focus on two areas:
(a). Industry Analysis: What is the market situation for the category? Provide a short review of the market situation facing the brands in your competitive space. You should examine industry sales at the monetary level for the most recent 3-5 years, forecasts if available, trends within subsectors of your industry and market shares of main players.
(b). Environmental Scan: This section should address topics such as: key consumer trends, crucial political issues, technological changes, legal/regulatory challenges, and/or shifts in the nature of the competitive landscape within your industry. Choose issues that generally affect the performance of all players (i.e., some brands are affected more and some less, but the issues affect the group as a whole).
You will want to refer primarily to the concepts discussed in Ch. 3 and (to a lesser extent) Ch. 5.
Note: the paper should have 1000+ words
Ch3 (marketing environment) and Ch 5(consumer behavior) power point are attached below
Please follow the requirements
Using at least 3 references and cite them in APA format.
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