York University Fairtex Company PPC Strategic Plan with Google ADS Report

Question Description

Summary: You are getting ready to launch your new WordPress website shortly, and need to prepare to get into Google Search results right at launch. A Google Ad campaign will be a great way to bring awareness to your brand right away, as SEO takes more time.

In this project, you will be tasked with planning a PPC strategic plan. NOTE: you will not be setting up a Google Ad account, you will be planning a strategy within a document.

Instructions:

Using Word or Google docs, put together a 3-page plan that outlines these aspects in the following order:

Step 1: Strategic Overview

Provide a 1 paragraph summary of your business, including the product or service you will feature within your Google ad campaign.
Describe your audience. You can use your audience that you defined in the WordPress project: What kind of offer is of value to them to click on your ad in the search result?
What is your business objective? Is it to boost sales of a particular product? By how much? Or is it to raise awareness of your brand?

Step 2: Campaign Breakdown

How will you want to structure your campaign? What ad groups will you define? How many ads will you include at the launch of the ad campaign?
Provide a list of 10 keyword phrases you will start with for your campaign. Feel free to utilize the keywords you have used in your WordPress project.
Will you use broad match, phrase match, or exact match? Provide your reason.

Step 3: Sample Ads

Provide 2 examples of text ads, make sure you are falling under the character limit for each element of the text ad. Provide any ad extensions you want to leverage.

Step 4: Measurement Overview

Explain what elements you will look at to measure the effectiveness of your campaign at the campaign, ad group, ad and keyword level.

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