MTSU Ad Agency & Hard Seltzer with a West Texas Tang Article Questions
Question Description
She Left an Ad Agency to Launch a Hard Seltzer with a West Texas Tang
By Anne Steele
Aug. 23, 2020 9:00 am ET
She Left an Ad Agency to Launch a Hard Seltzer With a West Texas Tang Turning to her roots, Katie Beal Brown found a horde of buyers for a drink inspired by an area favorite, ranch water. |
Questions:
1. Considering what you read in the chapter, what attributes (i.e., personal characteristics) do you believe helped Brown succeed as an entrepreneur and build Ranch Water and Lone River Beverage Co. into the growing business it is today?
2. Imagine you are considering starting your own business, what kinds of products or services will you offer?
3. What did you learn from Brown and the chapter to help you succeed in your new business?
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