Oakwood University W7 McDonald Macro Environment Effects Case Study
Question Description
Describe the macroeconomic factors that caused headwinds for McDonald’s in 2012?
2. Discuss how changes in the macro-environment affected McDonald’s micro-economic factors of demand, production, cost, and profitability.
3. What role did the policies of various governments play in influencing the international expansion strategies of McDonald’s?
4. In recent business publications, find and analyze a case study in which changes in the macro environment play a major role in influencing a firm’s competitive strategy. Contrast this with a second case in which micro factors play a more important role.
250 words
APA style
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