ECOM 301 SEU Effectiveness of Digital Campaigning Discussion
Question Description
Hello ???? How are you
I hope you are feeling good
This is part three of the project the last one. its worth 10 marks and the whole project worth 25
I already lost 2 marks from the first part 🙁 so please please please help me to get the FULL mark from this part
Instructions:
1000 words and above
Please use your own words anPlease avoid plagiarism
20% of the total grade will be deducted for providing a poor structure of the assignment. For example, if the assignment is marked out of 15, the student provided an excellent content and answer that met all the requirements of the assignments question with poor writing structure. Then the student will get 15 based on the content and you will deduct up to 20% (3 marks) from the total grade (5% for paper style, 5% spelling and grammar errors, 5% for referencing and 5% for word count).
The reference list, a minimum number of 10 references and citations is required, and you must use APAreferencing style.
Quotations must be cited to its resources.
Part 3, around (1000) words (Refer to the Textbook Chapters 7, 8, 9 &10) For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.
Create a campaign for your company to launch, starting January 2021 till December, that
will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising
media over the next 12 months. The budget also includes up to SR 340,500 for advertising
creative and content development, and for the company to manage the program.
a. What is your campaign message? (about your digital campaign message)
b. What is your digital marketing campaign Schedule: recommend digital marketing
content and the schedule for the content? (Must include timeline for the content
distribution, frequency of posts and ads).
c. What platforms and digital media you will use to deploy your campaign, and for
which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn,
Snapchat)Use google ads and any other platform that might help achieve your goals, like google,Use google ads
YouTube, etc. (Must include screenshots of the platforms process of creating the
campaign) . Also, include a table (Use Exel) of the budget allocations for each
platform on a monthly basis. Try to justify your selection.
d. Monitoring and Optimization: describe how you will measure and improve
digital marketing performance during the campaign. What tools you will use to
monitor the campaigns activity. (Must include screenshots of the monitoring
tools that will keep track of your costs and activity). Use google ads
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