University of California Los Angeles Nike Inc Products Survey Report
Question Description
Focus Group You will do a short focus group to explore elements of your campaign, test executables or gain a more qualitative understanding of the feelings/opinions. Create a short report summarizing the result of your focus group. Include copies of your actionable/executable materials. Your focus group report should include:
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- Synopsis of survey and how it impacted focus group creation
- Focus group moderator guide should be included as an appendix
- Synopsis of focus group with full text transcriptions of relevant quotes
- Discuss how focus group results impact campaign moving forward.
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