MGT 401 Saudi Electronic University Uber and Spotify Strategic Alliance Paper
Question Description
1.Brieflyintroduce your chosen firms, partners of alliance (Industry, nationality, size ).
2.What type of strategicalliance that form your selected firms? Explain its different reasons.
3.Is this alliancesuccessful? Justify.
4.What is themethod used by the firms to manage their cultures after alliance? underline thepros and cons of this method.
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