Alliant International University Differences Between MC & IMC in Practice Discussion
Question Description
Read: Dmitrijeva, Ksenija & Batraga, Anda. (2012). Marketing Paradigm: Transition from MC To IMC. Economics and Management. 17. 10.5755/J01.Em.17.3.2128.
View the following videos
Philip Kotler on Marketing 1.0 to 4.0
https://m.youtube.com/watch?v=4bMNDL0FiS4 (Links to an external site.)
IMC Guru, Don Schultz on IMC
https://m.youtube.com/watch?v=UjizWLr-BoE (Links to an external site.)
IMC Scholar and Researcher, Philip Kitchen on IMC Concept Development
https://hstalks.com/t/2191/integrated-marketing-communications/
Read this week’s frontier articles and their approaches to the IMC concept (1998–2008–2017) and other articles from your research, and discuss the following:
- What is the definition of IMC?
- What are the differences between MC and IMC in practice?
- What are the most significant theoretical approaches and contributions from this week’s articles that you want to highlight?
Your main post should be 250-300 words, with citations and references in APA format.
Prepare at least two substantive comments with a minimum response of 100 words.
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