Auburn University Strategic Management in Ice Cream Business Essay
Question Description
Assignment:Golden Opulence Sundae
1. Access the URL:https://www.youtube.com/watch?v=Kr6VLrzv3DA
2. View the video.
3. Write a short essay (no more than one page), integrating the strategic concepts that we have discussed in class (e.g., external environment analysis, strategies, and competitive advantage).
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