BUS 463 SU Marketing to Consumers and Marketing to Businesses Comparative Essay
Question Description
- Compare and contrast marketing to consumers (B2C, business toconsumer) and marketing to businesses (B2B, business to business) withregard to the marketing methods. Take a position on whether the B2B andB2C marketing methodologies are converging due to advances in technology(for example, Internet marketing, new media). Support your position.
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