BUS 499 GU OpenMed Company Proposal for Expansion Business Policy & Strategy Capstone

Question Description

Its time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.

Project Part 4 is the final written analysis of your companys strategic plan. Be sure to include:

Summary
Executive Summary

Submit all of the previous project parts, incorporating any feedback received from your instructor.

Required Sections:

Part 1 Introduction

Introduction and overview of your selected company along with an initial analysis of the growth opportunity
Country of Choice
Mode of Entry

Part 2 Cultural Exchange and Marketing Strategy

Cultural Differences
Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

Internal Environment
External Environment
Strengths
Problem Analysis
Recommendations and Implementation Costs

In addition, create a 10-15 minute PowerPoint Recorded presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.

Submission Requirements:

Submit your final written analysis of the companys strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length. Submit the recorded presentation video.

Submit your work in the “W8 Dropbox for Capstone or Internship” found in the W8 Folder

Grading Criteria Assignments	Maximum Points
Meets or exceeds established assignment criteria	40
Demonstrates an understanding of lesson concepts	20
Clearly presents well-reasoned ideas and concepts	30
Uses proper mechanics, punctuation, sentence structure, and spelling	10
Total	100

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