Consider the visual elements in the image, and also include a discussion of ethos, logos, and pathos — remember to focus on the visual elements in the AD. I HAVE LINKED THE AD you need to describe ethos paths, logos that the ad uses i have also linked the textbook NEEDS TO BE 250 WORDS

I would like you to quote from chapter 3 assigned for this week and cite in-text and in a works cited! This will tell me what kind of inductive reasoning you are using.

• Ethos deals primarily with credibility. You will want to examine the advertisement creator’s reputation or authority. These factors, as well as the visual itself, will either improve or detract from the visual’s credibility and effectiveness.
• Logos is concerned with the logic of the argument. In considering a visual’s use of logos, you will want to focus on issues such as how the visual is constructed. For this, you will need to address the organization and composition of the visual. You might also discuss the medium, scale and perspective as well.
• Pathos deals with emotion. You should identify any attempts to evoke a particular emotion. The content of the visual, the use of color, as well as scale and perspective, can be useful in addressing the visual’s appeal to emotions. Finally, you will want to evaluate whether these strategies are effective in conveying the argument that the visual is advocating.
  • Note: This analysis is NOT about your personal views on the organization. This is about how they construct an argument (Logos); how they show or form credibility (ethos); and how they use the emotions of their target audience (Pathos). Be sure to clearly analyze their advertisement instead of expressing your opinion about the organization or their work.