Cuyahoga Community College Developing OOH and Radio AD Samsung Gear VR Presentation

Question Description

5 pages of ppt

* Based upon target audience, brand positioning and key consumer benefits of the product you have chosen, develop the following ads that are part of a campaign:

Page 1. OOH Billboard ad – use best practices to develop this ad

Page 2. Explain rationale for concept for this ad, best practices they exemplify and why it will be effective to raise awareness and trigger purchase interest

Page 3. Create a script for a :30 radio ad. Provide script and if possible tape of the ad and send it.

Page 4. Explain rationale for this ad, which best practices you employed and why it is best copy to reach target, what is key benefit that is chosen to emphasize and why, and finally, how does it capture attention and imagination through copy only, no visual.

Page 5. Provide summary or conclusion of why you developed this overall campaign creative direction and why you think it will be most effective for the target you have chosen.

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