ENTR 420 American Military University Podcast and YouTube Videos Discussion

Question Description

Instructions: THIS IS A TWO PART QUESTION. Part 1 and part 2 need to be completed on 2 separate word documents.

PART ONE:

Assignment 4 – Video, Blog, Podcast, Photo Sharing (PO1, PO7, PO8, CO2, CO5, ILO.SK4, BIS1, IS1, IS4, AL2, DL1)

Select one of the following types of SM – Video, Blog, Podcast, Photo Sharing – and determine the following:

Which most closely aligns to the goals of your business?
Which most closely aligns to your SM target audience(s)?
What are your expectations of customer engagement and return in using video, blog, podcast, or photo sharing as part of your SM strategy?
Calculate about how many hours per week you anticipate needing to spend on this one type of SM to do it justice. Is this feasible for you? If not, what are your alternatives?

Minimum 2 pages

Minimum 2 sources

APA format

PART TWO:

Discussion 4 – Videos, Blogs, and Podcasts, Oh My! (PO1, PO8, CO2, CO5, ILO.SK4, IS1, AL2, DL3)

For this weeks’ discussion, find two of the following that you can compare and contrast for quality, humor, and success; it can be a combination of two different SM sites:

YouTube! Videos (specifically commercials)
Blog Websites (preferable in your industry)
Podcasts (of relation to what you do)

Once you have selected the two pieces of social media, assess each piece. What do you think the effects of each SM strategy are on customer relations? Who do you think each is targeting? Was each SM site used appropriately or did they “mis-market”? Explain. Please include the URL for each SM piece.

I WILL ATTACH ALL NECESSARY INFORMATION TO COMPLETE THE ASSIGNMENT TO THE CHAT LOG.

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