Prior to beginning work on this assignment, read the Week 6 video above with Bill Davis transcript, Program Chair for BA of Operations and Analysis.

With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommendations in your gradebook.

In your paper,

• Under an Executive Summary heading
  • Summarize the rational of your plan.
• Under an Environmental Analysis heading
  • Analyze the environmental situation of your mentor company in global arena based on Economic, Trade, Social and Cultural, Political, Legal, and Regulatory factors. Then select a country in one of these regions: Latin America, Middle East, and Africa and provide a situational analysis of that country considering the following criteria: demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment (attached) and include it in your final paper after you incorporated your instructor’s feedback and comments).
  • Discuss how market research, information systems and big data will help you understand the region better.
• Under a General Strategy heading
  • Explain your segmentation, targeting, and positioning strategy for that line of product in the new region (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion).(attched)
  • Discuss your market entry strategy including export selling and sourcing activities, if any.
• Under a Specific Plans and Strategies heading
  • Explain your competitive advantages strategies to compete against five industry forces.
  • Formulate the 4Ps:
    • Product and brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion)(attached)
    • Price
    • Place
    • Promotion with a special focus on digital media and IMC (Hint: Refer to your Week 5 Integrated Marketing Communications assignment)
  • Discuss the company’s CSR and social responsiveness strategies particularly in the selected region.

The Global Marketing Plan Part 2 Final Paper

• Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must utilize academic voice.
• Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
• Must use at least one scholarly sources in addition to the course text.
• Must include a separate references page that is formatted according to APA style.

Textbook reference

Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com