The aim of this individual reflection is to demonstrate how your marketing knowledge personally progressed across the semester in ways that helped you better appreciate and understand marketing.

Please Note: We understand that this may be a new type of assessment format for most of you and therefore have a dedicated, workshop towards the end of semester and other supports in place to help you with this task.

Written reflective essay

Collecting your raw data

Within your weekly Canvas modules, starting in week “O”, you are asked to reflect (think) about your current understanding and also what you have learned. In most weeks this will happen twice:

• Once at the end of the module – to capture your understanding directly after learning the new material, and
• Again at the beginning of the next module, to capture any further thoughts that may have occurred to you due to your workshop, peer discussions or simply the passage of time.

These reflections are not marked, but their timely completion does feed into your participation mark (Task 3a).

Writing your reflective essay

Towards the end of the semester you can start to look at constructing your reflective essay and video.

Using your weekly reflections as raw data, think about how your understanding of marketing has evolved. Can you identify three illuminating moments, that is “ah-ah!” moments, that really advanced your understanding?

Using these 3 moments to illustrate reflect on how your personal understanding of marketing has evolved over the semester. Describe the circumstances that triggered the “ahah!” moment and discuss exactly what it was that the moment illuminated about marketing that allowed you to see new, interesting and important ideas for marketers/yourself.

Our week 12 module and workshop will be solely focused on supporting you in achieving this. The workshop will be your opportunity to ask questions and clarify any concerns. .