HBS Coors Competitiveness in the Brewing Industry Discussion Paper
Question Description
The following questions should be answered as convincingly as possible in your analysis:
- Why did Coors’s competitive position in the U.S. brewing industry deteriorate between the mid-1970s and the mid-1980s?
- What must Coors do to improve its future prospects?
Submit a paper that is a maximum of three pages of text, single-sided, 11-point font, double-spaced, with one-inch margins all around, plus any pages of exhibits.
You should create at least one diagram or exhibit that helps enlighten or support your answers, and include it in your report. Any exhibits/diagrams can be attached BEYOND the basic three-page text portion of your report, and exhibits/diagrams also can ignore the rest of the formatting requirements that otherwise apply to the three-page text portion.
NO OTHER OUTSIDE MATERIALS CAN BE USED, ONLY THE CASE STUDY PROVIDED
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