Hofstra Direct Marketing Includes Close Communication with The Target Market Ques
Question Description
1. How does horizontal conflict differ from vertical conflict among marketing channel members? Find online an example for each type of channel conflict
2. What are the possible distribution channels of an airline? In other words, how does an airline sell its flight tickets – through what channels? What are the benefits of using multiple channels?
Watch the video and answer the following:
1a. Describe the marketing channel Tesla uses. Explain the form of marketing channel most automobile manufacturers usually use.
1b. Now think beyond the automobile industry, what are the advantages and disadvantages of the direct marketing channel and the indirect marketing channels?
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