Hofstra University Lululemon Athletica Yoga & Fitness Apparel Case Study

Question Description

Read the attached case and answer the following:

1. How strong are the competitive forces confronting Lululemon in the market for performance-based yoga and fitness apparel? Prepare a five-forces analysis to support your answer.

2. What does your strategic group map of the performance sports apparel industry look like? Is Lululemon well positioned? Why or why not?

Map Maker https://creately.com/diagram/example/hgw47lv92/Str… (Links to an external site.)

3. What do you see as the key success factors in the market for performance-based yoga and fitness apparel?

4. What does a SWOT analysis reveal about the overall attractiveness of Lululemons situation?

5. What are the key elements of Lululemons strategy going into 2017? [If you have previously covered the Under Armour case, which features of Lululemons strategy stand out as being different from the strategy at Under Armour?

6. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Lululemon is employing?

7. What 3-4 top priority issues do CEO Laurent Potdevin and Lululemon management need to address?

8. What recommendations would you make to Lululemon CEO Laurent Potdevin? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 7.

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