HSTM 4470 Troy University Fit Yoga Challenge Operating Budget Case Study
Question Description
You only need to help me to do the Marketing Plan/Operating Budget.
Just Do Fit! The Annual Fit Yoga Challenge is approaching quickly. Yoga and cardio events for all levels of ability will be scored and the winners will get bragging rights for the whole year! This fitness event is hosted by The Get Fit Gym and the local YMCA with all proceeds benefiting the YMCAs youth fitness camp. The event is the Fit Yoga Challenge and it is a 501c3 event that is held every year to raise money for a locally based charity. This years event will send children from 5 to 15 to a 2 week fitness camp in northern Georgia. The goal is to fund the scholarship for at least 100 children.
This event is a fitness challenge. Participants pay a $25 entrance fee for each event they wish to attend. The challenges are made up of 4 cardiovascularly intense challenges. Gym instructors will be on hand to guide and score each competitor. The participant with the best score wins the competition. During the highly exciting cardio competition, there will also be group yoga classes for different ability levels. There will be a small gathering with light refreshments afterward for people to mingle, donate, and possibly join the gym.
This event benefits the participants in a physically active social event, it benefits the sponsor gym with potential new members, and it benefits the community with the donations for local charities. The gym would host as an in-kind sponsorship, and other services would be potential sponsorships or donations.
Patty Shaulis will be making all submissions. The introductory statement is produced by the group, while Taylor completes the Strategic Plan, Patty outlines the Sponsorship Sales & Activation Plan, Stephanie handles the Unique Concepts, and Yiran manages the Marketing Plan/Operating Budget. The mission for this event is to raise money for local charities while participants enjoy physical activities.
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