HUST Methodology of Interbrand Brand Valuation & The Companys Performanc Essay
Question Description
Task 1350 – 400 words)
- Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
- What is one of your favorite brands (why)? What is a brand you hate (why)?
TASK 2 350 – 400 words
Activity: Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?
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