McMaster University Goof Proof Battery Boosting System Marketing Case Analysis

Question Description

I’m working on a marketing case study and need support to help me understand better.

1. Read the case study

2. Complete a written report, to a maximum of 10 pages, using all cover page, table of contents,

correct formatting, page numbering and citation methodology.

3. You will need to include the following content-

– A short synopsis of what the case is about

– A sentence describing the problem to solve

– A thorough Marketing 4Ps analysis

– An analysis with calculations, of the initial sales history

– A summary of their key competitors, reflecting their product, and strengths and weaknesses

– A complete SWOT with at least 3 data points for each section of the SWOT

– An analysis of the potential market if they expanded into consumer retail in Canada and the US

market

– A summary of the two alternatives noted in the case and what their action plan was to be, and if

you saw another alternative, describe it and its benefits.

Using a 2X2 quadrant chart for both the 4Ps and SWOT is fine for this report, to save space

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