MGT 201 Saudi Electronic University Product Branding & Packaging Decisions Case Study

Question Description

1.Case Study

Read the Chapter Case Study entitled From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable? from Chapter- 11 Product, Branding and Packaging decisions Page: – 358 given in your textbook Marketing (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

1.Visit the company website (https://www.birkenstockusa.com/) and identify and describe the different product lines that it markets. (Minimum 150 Words)

2.Review the different product categories in each of the company’s product lines. Which has the greatest depth? Which has the least? (Minimum 150 Words)

3.How has the company positioned its brand? How does it go about communicating its position? Explain. (Minimum 250 Words)

Note: Support your Answers with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.

Answer:

2.Discussion Board

1.How services marketing differs from product Marketing (Discuss)

2.What is the difference between a price skimming and a market penetration pricing strategy. (Discus with an example)

3.Discuss the differences between the three levels of distribution intensity. give an example for each level.

4.Discuss the difference between informational, persuasive, and reminder advertising. Give examples.

Answer:

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