San Diego State University Mc Donalds Marketing Strategy in Norway Case Study
Question Description
In 2002, McDonald’s released a burger in Norway, which is considered one of the richest countries in the world. This burger was supposed to inspire the flavor of a particular continent. However, at the time of the release, there were other countries that did not find this promotion inspirational. What went wrong? How did McDonald’s miss the mark in promoting its product? What strategy would have been appropriate for promoting this burger? Please ensure that you read about this case first before you answer the discussion.
Your initial posting should be 250-500 words and must be submitted by Thursday,
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