Temple University Digital Marketing Digital Paradox Essay
Question Description
Introduction (10%): Indicate and name a digital paradox in a clear way that captures the attention of readers interested in digital marketing. The paradox may be a paradox listed in Mick and Fournier (1998) or in the MKT 3508 class PPT, e.g., the paradox of efficiency/inefficiency.
Application of the Paradox (50%)Illustrate the digital paradox with examples from modern life. Do not use examples from Mick and Fournier (1998) or the class PPT.
Implications (25)%Explain the relevance or potential importance of this digital paradox to marketers and/or consumers.
Style and Format (15%)Write in the manner and tone of a digital marketing consultant. Meet a high standard of grammar, spelling, style and readability. Use a maximum of 1 page.
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