UNLV Hot Dog Service Customer Blueprint Service Quality of Food Outlets Essay
Question Description
Using the information from your Servicescape assignment, create a customer blueprint. Use the Guest Cycle as a model. Create your blueprint considering the touchpoints at each component.
- Pre-arrival what opportunities exist to interact with the business? Reviews or a website?
- Arrival what are the touchpoints during arrival?
- On site what are the touchpoints during the experience?
- Departure what are the possible touchpoints as the customer departs?
- Assessment what assessment opportunities exist?
Keep in mind this blueprint is from the businesss perspective, it doesnt include the emotion of the customer. Include interactions with staff as well as representatives of the organization e.g. touchpad ordering.
You can modify the original blueprint, which was created using Microsoft Word, Excel, or any other program youd like that helps you create the touchpoints.
Note which touchpoints will be modified and how on a second page or the original page.
Save the document in PDF for accessibility.
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