UOTP Project Management Management Information Systems Case Study

Question Description

Chapter 9 Case Study: Unilever Goes Streamlined. Answer the questions at the end of the case study.

1. Why is it important for an international companyto have clear lines of communication betweenregional managers and manufacturing/distribution? How can this directly impact sales?

2. List the different areas in which Unilever savedmoney by implementing the changes made by Astute Solutions. As an agent, why do youbelieve that they had a positive impact?

3. What are the benefits of having all product information visible to all fields of a company in anorganized, central location? What are the risks?4. What can Unilevers agents do to become moreengaged with their customers through socialCRM?

Chapter 10 Case Study: Transporting a Transparent and Nimble Cash Flow Forecasting System. Answer the questions at the end of the case study.

Thinking About the Case1. The planning stage of creating a new ES may bethe most important stage. What did The Kansas Department of Transportation (KDOT) do inthe planning stage that led them to success in thelong run?

2. Comment on the flaws in the communicationpractices of KDOTs previous system. What wasthe issue with distributing the cash flow information after the bids had already been placed?

3. Explain why the payout curve models in todaysCash Availability and ForecastingEnvironment (CAFE) use historical data from every KDOT projectavailable.

4. Why was the integration of CAFE to KDOTs project management system important?

Writing Requirements

APA format, 35 pages in length (excluding cover page, abstract, and reference list)

Textbook: Sousa, K. (2015) Management Information Systems, 7th edition. Cengage

(Textbook ISBN: 9781285186139; eText: 9781305172180)

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