Unit IVCase StudyThe use of websites by companies, both large and small, has evolved from an optional feature to a required component ofbusiness. Research two websites-one of which you feel is effectively reaching its customers and another that is not. Forthis website analysis case study, compile an eight- to 10-slide PowerPoint that includes your rationale from a consumerbuying perspective. The presentation should include a minimum of five concepts learned in this unit (e.g., perception,personality, and motivation). Conclude the presentation with your perspective on how the ineffective website might improveto better reach its target market.In addition to the five concepts, include information on the following topics when evaluating the overall effectiveness of thewebsites.Describe how websites change to align with consumer demands. Are both websites updated with fresh graphics andinformation?Explain how both websites capitalize on self-perception to influence consumer buying habits.Analyze how personality characteristics impact buying behaviors and, ultimately, lifestyle choices. How does eachwebsite make the most of this behavior?Your completed PowerPoint should be eight to 10 slides in length; this does not include your title and reference slides. Youmust include a minimum of three resources with this assignment. All sources used must be referenced; paraphrased andquoted material must have accompanying citations and be cited per APA guidelines.Information about accessing the grading rubric for this assignment is provided below